The idea that a direct response campaign and a branding campaign are mutually exclusive never did make sense to us. That’s why we decided to become experts at Vanity Tracking. We’re able to track the impact of our clients’ media placements without assigning random phone numbers or URLs. Our system, and expertise, allow us to run ads that feature branded response mechanisms, such as 1-800-JENNY for Jenny Craig, in all media and all executions and still be able to track which placements are eliciting a response. With Vanity Tracking, we can build brands and generate sales, leads and hits all at the same time.
We do Vanity Tracking better than just about anyone else . What’s Vanity Tracking, you ask? It’s the ability to track the effectiveness of radio and television ads even when they all use the same phone number (1-800-JENNY20) or URL especially when the URL is a brand building device. A lot of media shops don’t know how to track media without uniques. We do. And that’s what makes Kre8 Media one of the leading DRTV agencies in the country. Click here to start working with us.
"We started focusing on Vanity Tracking before most DR firms even knew what the term meant. Today, we’re leaders in tracking vanity phone numbers and URLs and the guys on Madison Avenue are trying to catch up to us."
- Tom Pearson
One way we demonstrate how important our clients are to us is by responding quickly to their needs. We understand that great ideas can’t wait and sometimes questions arise after 5:00, so we make ourselves available whenever you need us.
Kre8 Media is a pioneer in the vanity tracking methodology used to measure response and optimize media promoting a single URL across multiple platforms.
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