Contrary to popular belief, Direct Response marketing and Brand marketing are not mutually exclusive. In fact, at Kre8, we find that the objectives involved in establishing and maintaining brand recognition and brand loyalty can work hand-in-hand with an ambitious Direct Response strategy. We call it hybrid media. And we do it every day for clients in industries as diverse as entertainment and health care products and in all media television, radio, print and online. Kre8’s hybrid approach successfully promotes brand awareness while generating response at the lowest possible rates. If your marketing objectives include both brand building and direct sales, Click Here and discover how to make our insight your advantage.
Our detailed reports and custom dashboards let you connect the dots between your media spend with the sales or leads generated or traffic driven to a website. Ask our clients and they’ll tell you that our reports are second to none. To see for yourself why our reports are the best of the best. click here.
"Some media shops will have you believe that you can’t build brand and drive sales or leads at the same time. We think that’s absurd. And we’ve got the case studies to prove that a hybrid approach is highly effective. Vanity Tracking is one of the tools that make our hybrid strategies work…and one of the things that makes us better than most direct response advertising agencies."
- Stephen Pickens
The idea that a direct response campaign and a branding campaign are mutually exclusive never did make sense to us. That’s why we decided to become experts at Vanity Tracking. Working with Core Direct Software, we’re able to track the impact of our clients’ media placements without assigning random phone numbers or URLs. Our system, and expertise, allow us to run ads that feature branded response mechanisms, such as 1-800-JENNY for Jenny Craig, in all media and all executions and still be able to track which placements are eliciting a response. With Vanity Tracking, we can build brands and generate sales, leads and hits all at the same time.
Give us a call or send us an email and let’s get started today.
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Winter Park, FL 32789 | USA
p. 407.629.5454
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