There is a difference between the strategy and tactics used in Direct Response media versus traditional media. And at our core, we are DR pros (we’ve also been called DR nerds and DR elitists, but we prefer the term pros). But we’re not so entrenched in DRTV, DR radio, Online DR, and DR print that we fail to recognize the value of strategies and tactics employed in the traditional media buying world. And we’re certainly not above using those strategies and tactics if they’ll help us generate better results for our clients. So, we require make goods, we request bonus spots or insertions, and we specify placement. Being good stewards of our clients’ budgets means helping them get the very most for every dollar.
There’s a science to tracking vanity URLs and phone numbers and we know the formula. Let Kre8 show you how to build your brand and increase sales with our expertise in tracking results even when using vanity domain names and phone numbers. Click here.
At Kre8 Media, we know our methodology is second-to-none and we have the results to prove it. That’s why we’re happy to provide our clients with frequent reporting, analytics and complete transparency. If your current media agency doesn’t provide the same, contact us now.
"The results of the Billetts America audit were a true feather in our cap. We have always been confident that our negotiation skills were a huge benefit for our clients. But when Billetts confirmed that we were saving our largest client an average of 21% on their CPMs (compared to market norms) and in some cases 60%, we knew we were on the right track."
- Stephen Pickens
Most shops will have you believe that there’s a formula for planning and buying DRTV. At Kre8, we believe every client needs and deserves a unique solution…
Good advertising drives people to action. Sometimes products or services can be explained and sold in 30 or 60 seconds. Sometimes they need longer…
No segment of our population is growing faster than the Hispanic segment. And knowing how to target these prospective, and affluent customers is a science…
The radio industry has evolved significantly in the past 10 years and has given advertisers more options than ever before. Terrestrial radio. Satellite radio. Online radio…
The cries that print media is dead are over hyped and premature. And we have the results to prove it. We continue to achieve quantifiable results in direct response marketing…
Contrary to popular belief, Direct Response marketing and Brand marketing are not mutually exclusive. In fact, at Kre8, we find that the objectives involved in establishing…
The idea that a direct response campaign and a branding campaign are mutually exclusive never did make sense to us. That’s why we decided to become experts at Vanity Tracking…
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