KRE8 News

Kre8 Media Inc. Adds Wix.com Web Site Builder To Growing Roster of Clients

Published December 13th, 2010

WINTER PARK, FL, December 13, 2010—Wix.com, the Flash Web site creation company, has chosen Kre8 Media Inc. to handle its first U.S. television advertising campaign.

Kre8 Media specializes in Brand Response advertising, which combines traditional brand awareness advertising with the latest direct-response technology and techniques. Kre8 Media will employ “vanity tracking”—which involves using a single Web URL in TV commercials and correlating Web site commerce to the commercials that generated the commerce—for the Wix.com TV campaign.

“Wix.com has a lot in common with Kre8 Media,” said T. Lee Cutler, founder and president of Kre8 Media. “Both are young, dynamic companies that are growing through innovation. We look forward to being part of the next phase of their growth.”

Founded in 2006, Wix.com makes it easy to create high-quality Flash Web sites and other Web site content with its intuitive “drop and drag” editor. Wix.com employs the “Freemium” approach to monetizing its technology, offering basic Web design tools for free and charging for premium enhancements.

Said Omer Shai, VP of Marketing for Wix.com, “With Kre8 we found a way to buy specific television media spots while being able to directly track the response online. This type of approach is something new for us and we’re very excited to be trying it out with one of the top and most innovative advertising agencies.”

 

So far in 2010, Kre8 Media has added 6 new clients. The company was recently ranked the third-largest local advertising agency by the Orlando Business Journal, with capitalized client billings of $60 million, less than two years after its launch.

 

About Kre8 Media:

Kre8 Media is a leading direct response media and brand advertising firm. Characterized by big agency experience and boutique energy, Kre8 Media ensures that clients' media campaigns are efficient, effective and managed with enthusiasm and urgency. Areas of expertise include Strategic Media Planning, Short Form DRTV, Direct Response Radio & Print Media Buying and Innovative Brand Development Programs. Using the gold standard in media agency tools (Core Direct, Kantar Media, etc.), we are able to effectively address our clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies, thereby ensuring optimal ROI for our clients.

 

Media Contacts:

Lee Cutler, Kre8 Media: 407-629-5454, Ext. 1000, lee@kre8media.com

Steve Ellwanger, Press Counsel Group: 203-856-8303, steve@presscounselonline.com

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