As part of a new strategy to broaden the reach and acquire new customers for it’s client Pokerstars.net, Kre8 Media sought new integrated program placement opportunities in the US and Canada. In 2009, Kre8 Media placed PokerStars.net television programming on FOX, CBS, ESPN Classic, ESPN 2, and GSN in the U.S. and on Global, City TV, TSN, OLN, OMNI, and The Score in Canada.

The PokerStars.net Million Dollar Challenge (MDC) was the most impressive of these program placement projects. By design, the poker-themed game show enjoyed an NFL lead-in audience – Kre8 placed the show on FOX on Sunday afternoons following NFL Football games (5 weeks on which FOX was not carrying a double header). The NFL lead in audience typically brought a 14 rating to MDC’s doorstep and by exercising creative calls-to action at the top of the show, PokerStars.net was able to retain 15% of this audience each week. With a strong lead-in audience, inventive format, and high quality production, the PokerStars.net Million Dollar Challenge received the highest Nielson rating of any poker show in US history, reaching an estimated 4 million viewers.

Kre8 Media continually seeks new and creative opportunities outside of traditional media buying that will help their clients achieve or exceed acquisition and response goals.