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Kre8 Awarded Premier Care in Bathing North American Media Assignment | 2010-02-05
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$20 million ad budget for North American re-branding
Winter Park, FL (February 2010) – Premier Care in Bathing of South Daytona, FL, the world leader in safe bathing, has named Kre8 Media as its North America media agency of record. Kre8 Media will handle all television and print advertising in the
The advertising budget for the campaign will be $20 million, which includes a company re-branding effort. Premier Care in Bathing, established in 1985 as part of a family owned group of companies, provides a host of walk-in bathing options for seniors and people with range-of-motion difficulty.
Kre8 Media is a hybrid media agency specializing in direct response and brand development.
Utilizing an intense research-based planning methodology that reveals audience/target opportunities that would not normally be found in response learning alone, Kre8 Media will negotiate and optimize Premier’s media schedule, manage their inbound telemarketing resources, generate opportunities in partnerships, sponsorships, up sells and continuity programs, and test new creative while steadily growing overall sales figures and brand awareness. Also, Kre8 Media will be fine-tuning Premier’s French-language marketing in
Lee Cutler launched Kre8 Media in 2003, assembling a strong direct response and branding team from all over the country and is moving in to larger offices in downtown Winter Park.
“Kre8 Media was awarded our business because they were able to provide significant media savings through establishing a strong strategic plan, aggressive negotiations with the media and sound analytics,” says Malcolm Farmiloe, Group Marketing Director, Premier Care in Bathing.
“As aging boomers continue to swell the senior population, there’s a tremendous opportunity for Premier to accelerate their growth,” says Kre8 Media’s Lee Cutler. “The great collaborative chemistry between the Premier and Kre8 teams has helped us analyze and optimize every aspect of their campaign. We intend to not only improve their cost-efficient lead volume, but also use innovative tactics to reach untapped markets.”
Please see articles about this development featured in the publications below:
