Hardcore Direct Response + Hybrid DR
First we listen. Then we plan. Well, actually it’s a little more complicated than that.

KRE8 Process

Measure results. Measure success.
Measure the impact we Kre8.

The planning process is based on a deep dive into our client’s product and service using best in class tools and processes to create a strong strategic platform. Media selection is born out of goals and objectives; we increase results through budget amplification and most importantly measure success to drive future strategic insight.

Charles Barkley said, "The only difference between a good shot and bad shot is if it goes in." Well, Direct Response media is sort of the same. A good strategy, a good buy is one that works. It’s that simple. Of course making it work isn’t simple, but you get the point. Direct Response doesn’t require six months to see if the message resonates. We track results and returns daily. And we make adjustments daily. If one part of the strategy is working and another isn’t, well, guess what? We scrub the part that’s not generating results and invest more in the part that is. We measure the ROI, track the cost per lead, and monitor the cost of sales. We expect to see the line on the graph moving in a northeast direction. If it’s not, we change tactics. This is the essence of DRTV, DR Radio and DR Print. We buy media to generate leads and sales. That’s what we do, plain and simple. Don’t you think Charles Barkley would approve?

Let’s Get Together.

Direct Response media is a marriage of science and business. But before we talk marriage, how about setting up a first date by clicking here.

 

Lead Generation

Direct Response is incredibly effective and just as results-oriented for clients in the service sector. Our aim is to increase lead volume and maximize the cost per lead (CPL). Our experience in this area ranges from online gaming to medical services to senior living services and includes consultation on managing your conversion rates by balancing strength in lead volume with quality of leads.

Vanity URL Tracking

The challenge in the media industry is that brand shops don’t get direct response and DR shops don’t understand branding. At Kre8, we are pros at both. This is especially evident in our expertise in the area of Vanity URL Tracking. Being able to measure the effectiveness of your advertising without having to use generic toll free numbers or different domain names allows you to build your brand and still track ROI. Utilizing CORE Direct, the premiere direct response tracking software, to track vanity phone numbers and domain names, we can measure results successfully even when the same vanity number (e.g. 1-800-597-JENNY for Jenny Craig) is used in all media. If your goal is to build your brand AND drive traffic or generate sales, then Kre8 is the right choice for you.

Direct Selling

Long form DR TV (infomercials) and short form DR TV are designed to target consumers and sell products. And when we create a strategy for direct selling, we evaluate all the elements from the media to the audience to the creative itself. Our goal, after all, is your goal– to generate the greatest returns and maximum sales possible.

Web Traffic

Online advertising is the hot commodity these days. But while some agencies focus on flash and sizzle, we focus on results. The Kre8 team has the technical knowledge and established relationships to get the most from your budget and your campaign through interactive consumer targeting.

Retail Traffic

Direct Response isn’t just about driving people to websites or getting phones to ring, it’s about driving people to action. We can plan a strategy to move people off the couch and move products off the shelf.

Research and
Strategic Planning

There’s market research, competitive analyses, benchmark evaluations, audience targeting and budget allocations. We also evaluate your pricing strategy, niche market opportunities and creative to ensure that all the elements of an effective campaign are working in harmony. And we look at what success looks like. What are our expectations? What’s the right cost per metric? But the key is definitely communication. Collaborating with our clients and the experts within our office is the key to developing a sound, workable, results-oriented plan. Success is based on many elements. Kre8 understands all of them.

Direct Response Media:
Analysis & Reporting

Creating a strategy, managing the buy, trafficking spots and ads. With Direct Response, that’s just the beginning. Analyzing and reporting on the campaign’s effectiveness is perhaps the most important step in ensuring clients get the most from their budgets. And this where the Kre8 team truly shines. We look closely at CPL and CPS and critically at the plan in order to make further recommendations and take the results to another level. At the end of the day, it’s not just the software that helps us maximize results, it’s our experience and insight, allowing us to use the data to improve the strategy, as often as necessary, as quickly as possible to achieve the best results for our clients.

Our Philosophy Is That Direct
Response Marketing Is All
About Results.

Getting to know our people, our services and our process is great. Getting to know the results we produce is even better. Click on the links below to read more about how we’re helping generate leads and sales for clients today, and how we can do the same for you tomorrow.

KRE8 MEDIA INC.

200 East New England Ave | Suite 200
Winter Park, FL 32789 | USA
p. 407.629.5454
e.

Media Buying Services

 

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