KRE8 Blog - November 18th, 2010

Net Gains: Vanity Tracking: DRTV Gains Accountability

Published November 18th, 2010

Wikipedia tells us that the word “vanity” means an excessive belief in one’s own abilities or attractiveness to others. So that must mean the term “vanity tracking” describes People magazine, TMZ and Entertainment Weekly, right?

Not exactly. For those of us in the DRTV business, vanity tracking represents the Holy Grail — the sweet-spot nexus of offline advertising and online commerce.

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