So, here’s the big secret behind what makes Kre8 so great. It’s our people. They’re smart. They’re experienced. They’re tenacious. They know when to push for more. They know how to push for more. They just get it. They cut their teeth at the top media shops in the top markets – New York, Chicago, Philadelphia, Boston, Miami. But they joined us because they believed in what we were doing. They embraced our philosophy of working harder for our clients and working in partnership with the media, so that we could ask for more and get more. And yes, they came here for the weather. Hey, there’s absolutely no reason why a direct response media agency in Orlando, Florida can’t generate the best results for clients all over the world. In fact, we prove it every day.
Our team has worked for Jenny Craig, TD Ameritrade, Hoveround, Premier Care in Bathing, Merck, Revlon, QuiBids.com, Volkswagen and more. To put them to work for you click here.
“We do more for our clients because we can. We secure better rates and add-ons that others simply don’t know to ask for.”
Lee sets the tone for the Kre8 team. He is committed to doing more for his clients and exceeding their expectations. And there is nothing he likes better than achieving more than he or his clients thought was possible. Having worked as Director of Ad Sales in the broadcast industry for nearly two decades, Lee understands both sides of the negotiation equation.
"Every client's strategy is unique, but our focus is always the same. I come to the office every day with the singular goal of maximizing sales and leads for my clients. Period."
Eureka puts strategy into action every day. Energized and focused, she’s on a mission to achieve the best possible return on every client’s media budget. Drawing on a wealth of experience, she knows how to accomplish this goal. It takes determination, assertiveness and an ability to build strong media relationships. Prior to joining Kre8 Media, Eureka worked with Zenith Optimedia Direct, Integrated Media Solutions and CIA MediaNetwork in New York City. Her client list included a host of Fortune 500 companies and direct response media success stories, including AstraZeneca, Jenny Craig, Merck, Abbott Labs, L’Oreal, Hewlett-Packard, Sanofi-Aventis, Hooked on Phonics, Bosley, Cancer Treatment Center of America and Meineke Car Care.
"If it's a brilliant idea, we'll develop it. And if it's a fire, we'll take care of it. We're here for our clients any time they need us."
Stephen embodies the Kre8 mindset in his tenacious desire to do what’s right and what’s best for each and every client. Whether it’s Thursday night or lunchtime on Sunday, he’s willing to go the extra mile to solve a problem or try something new to maximize results for clients like Pokerstars.net.
"Our definition of a successful campaign is simple. It's one that delivers or beats our client's target ROI."
Tom got his start working with two of the most prestigious media agencies in the country—Carat and OMD in Chicago. He then came to Kre8 and has been helping our clients succeed ever since. Tom has spearheaded direct media efforts for Jenny Craig, Dell Computers, AARP and Orbitz and is our Vanity URL tracking expert. Every day, Tom comes to the office determined to optimize every buy in order to lower Costs Per Sale (CPS) or Costs Per Lead (CPL).
“Anyone can buy media, but it takes a true professional group to make a client’s campaign a success. From intense research to tireless negotiations to daily campaign buy management, we are always thinking about what we can do to maximize our client’s bottom line and stretch their budget as far as possible. We treat our client’s money as if it were our own and act accordingly.”
Andy started in the business planning and buying infomercial time in the U.S. and Canada. Having mastered the art of long-form DRTV, Andy transitioned to short-form DRTV at both Doner Advertising and Koeppel Direct. At both agencies, he was well known as one of the most effective senior level DRTV buying professionals because of his creativity and resourcefulness. Andy’s experience with accounts like Hair Club for Men, Turbo Tax, Hotels.com, Diabetes Care Club, ADT Companion Services, Lifestyle Lift, Peticure, and Songbird Hearing Aids are benefiting Kre8’s clients tremendously.
"I love the challenge of trying to get the most from a client's budget. I attack every plan with the challenge of maximizing ROI, always believing that it's possible to do better."
Christin is an experienced direct response professional, having honed her skills at Mercury Media and Doner Advertising in Boston. Her expertise in traditional, direct response and hybrid media, including spot TV—national cable and syndication, and radio—terrestrial, satellite and online, gives her an edge when it comes to making the right recommendations to clients and understanding the most effective use of a client’s media dollars. Her client experience includes Vegas.com, Carvel Ice Cream and Hoveround.
"The intelligence we derive from statistical analysis of or our clients’ response data fuels Kre8 Media’s planners and buyers to forecast trends and changes over time, modify media efforts and maximize campaign momentum."
Sayenne turns the numbers upside down and inside out to find nuggets of information that’ll help identify hidden treasures and trends. With an MBA that focused on Economic Finance, Sayenne applies the latest statistical methods for exploratory data analysis, modeling and data mining to help solve our clients problems.
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