“A big part of developing successful and measureable data-driven programs for our clients is the media negotiations. We pay extra attention to driving costs down and obtaining media assets other agencies don’t ask for.”

Prior to founding Kre8 Media, Lee had been a Director of Ad Sales in the broadcasting industry and has led several station start-ups and turnarounds. He knows how the media sales side thinks when they are negotiating with an agency, so he has an effective and unique perspective on how to leverage special opportunities for Kre8 Media clients.

“Creating a media program without a strategic platform is the same concept as steering a train without a track.  You end up in the lake or crashing into the side of a mountain.”

A strategic planning veteran, Susan successfully combined a classically trained brand background with direct response to become an expert in brand response – she even consulted Core Direct on their Vanity Tracking platform, the gold standard for tracking brand response campaigns. She has large media agency experience at Carat and Ogilvy and boasts a stellar list of client experience. Prior to joining Kre8 Media she was a Senior Partner at Ogilvy Neo (2006-2008), serving on the executive committee, and was responsible for Allstate, Select Comfort, Investools and TD Ameritrade as well as Managing Director of NeoVideo, the advanced video arm of Ogilvy Neo.

“In order to understand what media options are appropriate to accomplish your unique goals, we spend a great deal of time and energy getting to know your business and your customer. This research in concert with our best practices enables us to make sound media recommendations that we are confident will generate a positive response.”

As Planning Director at Kre8 Media, Sam is responsible for strategic communication, including brand response planning. His expertise in generating the appropriate research and historical results data enable him to write stellar media plans to achieve even the most aggressive client objectives. Prior to joining Kre8, Sam was Regional Supervisor/Network Development Director at MediaCom Worldwide/Grey Advertising and was based in New York, Mexico City and Bogota.

“A successful campaign is one that delivers or beats our clients target ROI.  Marketers are under the gun to show a return on advertising investment and the age of simply measuring eyeballs or just building brand are over. You must sell products and be able to metric those sales back to the medium responsible.”

Classically trained in both general media and direct response, Tom has over 15 years experience in successfully buying local, regional and national media. As our Media Buying Director, he brings an incredible track record of optimizing buys to lower CPL’s and delivering on our client’s expectations of lower CPO’s as well. Tom has held important positions at both Carat and OMD, two of the most prestigious agencies in the business.

“Sometimes the biggest hurdle for an advertiser is getting off the ground successfully. Helping a client recognize their needs for the product line both now and in the future is critical. We mix the insatiable love of “i”-dotting with a what-if mentality, and apply it to every account individually, to craft a strong, smooth start (or re-start) to each campaign. Then we use our DR and Branding magic to grow it beyond client expectation.”

As Kre8’s DR Media Director, Marcy oversees all direct response activity and is our go-to person for complete DR campaign set-up and management. This includes vendor recommendations for call center, production, trafficking and fulfillment services. Marcy specializes in new product launches, efficient rollouts and product growth through DR media optimization. Prior to joining Kre8 Media, Marcy was Media Director at Tower Media, a boutique DR shop in Chicago.

“Kre8’s unmatched level of service is exemplified by our sincere devotion to your business.  Things happen outside the 9 to 5 window – if it’s a brilliant idea, we’ll develop it and if it’s a fire, we’ll take care of it – we’re here for you 24/7.”

An energetic and logical thinker, Stephen is an Account Supervisor with expertise in all aspects of account management and new media planning. His reputation for world-class service, creative problem solving and producing results is well known among Kre8’s largest clients. Prior to joining our agency, Stephen worked as Interactive Project Manager at Omnicom owned The Zimmerman Agency while completing his Master of Science degree in Integrated Marketing & Management Communication from Florida State University.