Direct Response is our passion, without a doubt. We've hand-picked a staff of seasoned DR professionals who live and breathe it, and have played influential roles in shaping the industry. Our experience in this arena is critical because DR is such a unique beast. We are familiar with its seasonalities, nuances, relationships, barriers and most importantly, its potential. We push the envelope of "accountability" every day - maximizing results through tough negotiation gently married to smart relationship building and big picture management. We concentrate on each unit and the results it produces, so that a comprehensive understanding informs our top line conclusions. This hunger for beating metrics drives our penchant for report building and multi-angled response delivery and viewpoints. These viewpoints provide new insights on how we can further maximize results, and that drives our planners to outdo themselves with yet more strategic, applicable concepts.
 |
|
While notably shorter in length than an infomercial, short form DR ads provide critical campaign functions. At a lower production cost, these spots are more versatile in testing creative, offers and upsell components, while providing the frequency that long-form cannot. Airing short form allows us to target the audience more specifically, by airing inside programming that responsive core consumers like.
|
|
|
 |
|
Like the name implies, Long Form refers to the length of the advertisement. It’s commonly referred to as the infomercial, a 30 minute commercial that promotes the features and benefits of a specific product or service. Typically referred to as "those ads you see in the middle of the night," long form has come a long way over the years.
|
|
 |
|
The total Hispanic population in the United States (47 Million) is larger than most Spanish speaking countries. Hispanics in the US are 160% more affluent than any of their Latin American counterparts. Not only is this segment large and relatively wealthy – it is dynamic.
|
|
 |
|
Both magazines and newspapers offer opportunities to creatively sell promotions and special offers. An intelligent, well designed and executed print buy, integrated into a multi-media campaign, will drive increased response.
|
|
SHORT FORM
While notably shorter in length than an infomercial, short form DR ads provide critical campaign functions. At a lower production cost, these spots are more versatile in testing creative, offers, and upsell components, while providing the frequency that long-form cannot. Airing 1-2 minute spots enables fine-tuned targeting within programming that responsive core consumers like. Not relegated to the limited positioning of long form, short form spots also allow us to target a wider range of day parts.
|
LONG FORM
Like the name implies, Long Form refers to the length of the ad. It’s commonly referred to as the infomercial, a 30 minute commercial that promotes the features and benefits of a specific product or service. Typically referred to as "those ads you see in the middle of the night," long form has come a long way over the years. Quality of creative has improved tremendously, appealing to categories ranging from seminars and gadgets to national brands like Cadillac seeking to showcase a new product line before launch.
If your product is complex, multi-faceted or multi-functional, and more time is necessary to demonstrate or explain it, Long Form advertising might be right for you. While production and time slot costs for 30-minute infomercials, or "shows," can be more expensive, it might be the perfect sales generator. An engaging infomercial can capture a passing viewer and maintain their interest. Strong demonstrations and relatable, believable testimonials are critical for selling a product that a consumer considers an investment.
|
DRTV EN ESPANOL
The total Hispanic population in the United States (47 Million) is larger than most Spanish speaking countries. Hispanics in the US are 160% more affluent than any of their Latin American counterparts. Not only is this segment large and relatively wealthy – it is dynamic. The ever changing Hispanic landscape requires that media professionals have an advanced understanding of regional trends and differences. Hispanics in Los Angeles are considerably distinct from Hispanics in New York. Long cherished traditions, countries of origin, and language fluency are among the factors that we study closely when planning and buying Hispanic media. Kre8 Media provides Hispanic marketers with specialized DRTV services that can help them to reach the growing Hispanic population directly in their language.
|
DR PRINT
Both magazines and newspapers offer opportunities to creatively sell promotions and special offers. An intelligent, well designed and executed print buy, integrated into a multi-media campaign, will drive increased response. With unmatched leverage, Kre8 can secure some of the lowest rates in the USA. Clients that have switched from previous vendors to Kre8 for their print media services have seen an average of 20% reduction in rates.
|
News
